Fresh / Stale Fish - A management Story

The Japanese have a great liking for fresh fish. But the waters close to Japan have not held many fish for decades. So, to feed the Japanese population, fishing boats got bigger and went farther than ever. The farther the fishermen went, the longer it took to bring back the fish. The longer it took them to bring back the fish, the staler they grew.

The fish were not fresh and the Japanese did not like the taste. To solve this problem, fishing companies installed freezers on their boats. They would catch the fish and freeze them at sea. Freezers allowed the boats to go farther and stay longer. However, the Japanese could taste the difference between fresh and frozen fish. And they did not like the taste of frozen fish. The frozen fish brought a lower price. So, fishing companies installed fish tanks. They would catch the fish and stuff them in the tanks, fin to fin. After a little hashing around, the fish stopped moving. They were tired and dull, but alive.
Unfortunately, the Japanese could still taste the difference. Because the fish did not move for days, they lost their fresh-fish taste. The Japanese preferred the lively taste of fresh fish, not sluggish fish. The fishing industry faced an impending crisis!


But today, it has got over that crisis and has emerged as one of the most important trades in that country!


How did Japanese fishing companies solve this problem?

How do they get fresh-tasting fish to Japan ?



To keep the fish tasting fresh, the Japanese fishing companies still put the fish in the tanks. But now they add a small shark to each tank. The shark eats a few fish, but most of the fish arrive in a very lively state. The fish are challenged and hence are constantly on the move. And they survive and arrive in a healthy state!They command a higher price and are most sought-after. The challenge they face keeps them fresh!

               

Humans are no different. L. Ron Hubbard observed in the early 1950's: "Man thrives, oddly enough, only in the presence of a challenging environment. " George Bernard Shaw said: " Satisfaction is death!"


Moral Of story -


If you are steadily conquering challenges, you are happy. Your challenges keep you energized. You are excited to try new solutions. You have fun. You are alive! Instead of avoiding challenges, jump into them.



Do not postpone a task, simply because its challenging. Catch these challenges by their horns and vanquish them. Enjoy the game. If your challenges are too large or too numerous, do not give up. Giving up makes you tired.

Seminar on Automation in Manufacturing

Indian Machine Tool Manufacturers’ Association (IMTMA) has organized one day 'Seminar on Automation in Manufacturing' on 17 September 2009 in Gurgaon. The seminar was divided in 7 lecture sessions, each dealing with an aspect of Automation in a manufacturing set up.

Skyline Birthdays

May you have all the joy your heart can hold.
All the smiles a day can bring.
All the blessings a life can unfold.
May you have gods best in everything.
Happy Birth day.
 
Skyline College gives birthday wishes to the following students.

• Nitesh Mutha, kuldeep Kumar from MBA FEB [2008-10]
• Mahesh Chand Saini, Dharmendra Kumar, Ritu Singh, Dharmendra Kumar Yadavfrom MBA Aug [2008-10]
• Anand Dubey from MBA FEB [2009-11]
• Pooja Kumari from MBA FEB [2009-11]
  

Story of the week - Struggle a Little - Then Fly!

Story of the week - Struggle a Little - Then Fly!

A man found a cocoon of a butterfly, that he brought home. One day a small opening appeared he sat and watched the butterfly for several hours. It struggled to force its body through that little hole. Then it seemed to stop making any progress. It appeared as if it had gotten as far as it could and it could go no farther. So the man decided to help the butterfly. He took a pair of scissors and snipped off the remaining bit of the cocoon. The butterfly then emerged easily, but, it had a swollen body and small, shriveled wings. He continued to watch the butterfly, he expected that, at any moment, the wings would enlarge and the body would contract. Neither happened!

In fact, the butterfly spent the rest of its life crawling around with a swollen body and shriveled wings. It was never able to fly. The man acted with well-intentioned kindness but he didn't understand the consequences. The restricting cocoon and the struggle required to get through the tiny opening, were nature's way of forcing fluid from the body of the butterfly once it achieved its freedom from the cocoon. Sometimes struggles are exactly what we need in our life. If we were to go through life without any obstacles, it would cripple us. We would not be as strong as we could have been and we could never fly

So the next time you are faced with an obstacle, a challenge, or a problem, remember the butterfly. Struggle a little - then fly!

About Skyline College

Skyline College is a premium MBA, BBA, Mass Communication and Travel & Tourism institute in Delhi and Gurgaon.

The faculty of Skyline Business School is primarily drawn from the best B-Schools of the country
like IIMs, XLRI, MDI and many more.

Skyline Education Group comprises Skyline Business School, Skyline School of
Communications, and Skyline Institute of Travel & Tourism.
The mission of Skyline is to provide its students with the best professional career prospects
in the emerging global workplace and to equip them for more effective and organised
contributions to their chosen professions and fields.
Source: www.skylinecollege.com

Next Generation Marketing: New Mantras for a Changing Marketplace

5 BBA Students Asangla Walling, Nasreen Khan, Md. Shahbaaz Khan, Sumit Prakash, Megha Shree attended a marketing seminar on 29th August, 2009 at S.P. Jain Auditorium, South Campus, Delhi University. The theme of the Seminar was ‘Next Generation Marketing: New Mantras for a Changing Marketplace’. The students reported the proceeding to share their experience.

Eminent panel of speakers comprising academicians and industry experts addressed students on various contemporary aspects of marketing. The speakers included Mr. Abhinash Manghani (Head Sales and Marketing, Fortune Hotels Ltd, ITC), Mr. Premjeet Sodhi (Executive Vice President and Chief Panning Officer - Lintas Media Group), Mr. G.V.S Rao (Marketing Consultant to various Indian & global FMCG Cos), Mr. Anoop Das (Senior Brand Communications Manager, Monte Carlo) and Mr. Rajeev Bhatia- (GM, Marketing, Simbhali Sugar).

Mr. Premjeet Sodhi presented his analysis on the book- Future Shock (by Alvin Toffler), about "too much change in too short a period of time", and deals with the manner in which the world is moving progressively toward a future that no one can fully control and very few can even partly predict. In large part, this change is derived from fast pace of technological change and related development in all fields. He concluded that marketing is a social science which is never definitive. Mr. Anoop Das shared his view on Creative Brief where he talked how lack of open conversation kills Companies.

Mr. Abhinash Manghani opined that Brands are created and delivered by what organisation do, not what they say. He stretched on the importance of brand positioning, brand attributes and advertising. Mr. Rajeev Bhatia took the example of ‘TRUST’ sugar – as a case study of brand building of a commodity and explained its strength, potential opportunity, volumes, profitability and what his organization has done to promote their products to retailers and consumers. Mr. G.V.S Rao, presented his views on the future of marketing is being human.

Marketing has always been unpredictable, due to the dynamism in the market place. The rapid pace of changes is triggered by improvement in technology, global competition, innovation and changing lifestyles. Often business houses make great efforts and incur huge expenditure to develop marketing plans only to find out that they have not been able to read the changes properly to align themselves.appropriately. The seminar provided a very good insight into the subject as the speakers analyzed various key issues and brought out new perspectives. The session concluded with an interactive question and answer session. It was a great learning experience.”

About Skyline College

Skyline College is a premium MBA, BBA, Mass Communication and Travel & Tourism institute in Delhi and Gurgaon.

The faculty of Skyline Business School is primarily drawn from the best B-Schools of the country
like IIMs, XLRI, MDI and many more.

Skyline Education Group comprises Skyline Business School, Skyline School of
Communications, and Skyline Institute of Travel & Tourism.
The mission of Skyline is to provide its students with the best professional career prospects
in the emerging global workplace and to equip them for more effective and organised
contributions to their chosen professions and fields.
Source: www.skylinecollege.com

Staying ahead in challenging times

In the midst of anxiety and caution, we can sense an optimistic air after last few difficult months. Various economic indicators such as IIP industrial production growth rate, capital market sentiments, performance of various sectors and results of keenly watched companies – all indicate positive sentiments and optimism that the recovery is well under way. As with any change, this change for better also has its own set of opportunities and risks. Talking about changes, every sector including education sector faces their own sets of opportunities and risks, when facing the challenges of change.

I would like to use this opportunity to share with you some thoughts on it - where all of us - students, industry, institutions and teachers are key stake holders. The changes in education sector during last two decades have been very pronounced, and the reforms on anvil promise that what we will see in next two years will perhaps have more far reaching implication than what we had seen in last two decades. Today we can see good interface between industry and academics. The education sector has come a long way – from leaving it to industry to shape the raw-and-conceptually strong young minds, to focusing on providing industry ready professionals. Many of the grooming which used to happen during Management Trainee or Graduate Trainee period is becoming a part of curriculum. We can see industry seeking our students for many special projects. The industry academia interface is definitely becoming stronger day by day, as we match industry expectations in the contemporary world.

The ability of education system to perfect its alignment with end users is being tested by all stakeholders, and only those stakeholders who understand the importance of it will flourish in long run. This in a way simplifies the problem definition for institutions and students, and sets the tone for education delivery in coming days. When we live in a seamless globe, it is very natural that market size, market dynamics, competition, inputs and delivery – all undergo change and align to global market. This demand requires us to look for education collaboration from any place, within or beyond boundaries, to deliver the best value to students. Taking it further, the challenge facing the institutes is not in creating industry ready professionals or global managers. That is very straight forward and known task. The real challenge for us is, not to lose sight of development of core knowledge, development of research aptitude and capability to trigger innovation – to be future ready. The ability of education system to create the right balance between concepts, industry-academic interface, innovation, research and development is highly demanding. The ability to balance all these dimensions – short term objectives and long term goals – is what will create the differentiator.

When you graduate from the college, you must imbibe both short term and long term traits the institution wishes for each of its student. Getting industry ready from day one is the requirement of contemporary world – you must acquire it nicely – be it management concepts, functional knowledge, or life skills. That is our immediate target. While at it, one should never ignore the qualities we need to keep intact – our ability to learn new things, curiosity, openness for innovation, zeal for knowledge, respect for research and development, and striving for further excellence. These are the traits that will keep us relevant in this world always.

Thank you and god bless you.

About Skyline College

Skyline College is a premium MBA, BBA, Mass Communication and Travel & Tourism institute in Delhi and Gurgaon.

The faculty of Skyline Business School is primarily drawn from the best B-Schools of the country
like IIMs, XLRI, MDI and many more.

Skyline Education Group comprises Skyline Business School, Skyline School of
Communications, and Skyline Institute of Travel & Tourism.
The mission of Skyline is to provide its students with the best professional career prospects
in the emerging global workplace and to equip them for more effective and organised
contributions to their chosen professions and fields.
Source: www.skylinecollege.com